Ah yeah I was told by JB Hi Fi that the Bose 700s head phones go up to 11 in noise canceling but in fact only go to 10
also JB HI FI said that they have an eq I haven’t found that either
That could have just been a misinterpretation, because the HP700s have 11 steps of noise cancelling (from 0-10 inclusive) and they also have an off mode, as level 0 isn't the same as off.
The EQ is an update that is needed for the app and the headphones, so make sure they are both on the latest update, and it should appear.
They are not always up to date out of the box. They ship from overseas, sit in a Bose warehouse, sit in a JB warehouse, sit in the store. It could be 6 months between boxing and opening.