Bose is Taking the Wrong Direction and can Quickly make Themselves Obsolete
Bose is taking the wrong direction and can quickly make themselves obsolete if they don’t step it up… Here is my subjective take on why, which I hope Bose will read and take it into consideration for the coming future.
For many years Bose has been KING of active noise cancelling (ANC) technology, and their QC 35 dominated the market for many years. They have great comfort, sound great, and have excellent ANC. The QC35 had no competition and apparently Bose decided that their market dominance gave them merit to invest little to no money into research and development (R&D) for new ANC headsets.
The competition (thankfully) managed to catch up to Bose especially with Sony’s WH-1000XM3s, which are superior in terms of ANC (this is not for discussion just look at the attenuation graphs).
How does Bose respond? With the Headphones 700 of course. A somewhat hastily developed product shipped as their response to Sony. They look sweet, but beyond that they are hardly a step up from the QC35s. They don’t even fold and therefore take up much more space than the Sony’s. The ANC has hardly improved over the QC35 and is still far behind the Sony’s. They are not too comfortable either due to their excessive clamping force, unlike the QC35 and even Sony's. Even Bose could not justify calling these the QC45 as that would wreck the quiet comfort line, understandably so. They are sup par compared to the Sony’s on many important aspects and still cost more?
Perhaps instead of spending R&D money into useless sunglasses with speakers and speakers you wear around your neck (what the hell?) Bose should focus on the essentials… I am looking forward to the QC45 which I have high expectations for when they drop in a year or two.
I love Bose products in general and the Bose signature sound so I would rather have the company deliver on par products rather than sub-par products in the headphone competition. Competition is good for us consumers.
I hope this reaches marketing/R&D team.