Thanks for reaching out to the Bose Community. Welcome to the site.
I'm sorry to hear you are disappointed in the lack of noise cancellation support with the SoundSport Wireless. The product is a sports headphone, not marketed under our noise-cancelling product line.
I should also note that noise cancelling is specific to the user of the headphones and benefit's their experience of surrounding noise suppression, not to the person on the other end of the phone call.