Basically just announced a new speaker and a couple of SoundBars - they all have built in Alexa support and seem very SoundTouch-esque but are not compatible with SoundTouch, have their own app, and apparently is what Bose is devoting its resources to given the lack of anything happening with SoundTouch.
Sep 29, 2015
Dec 5, 2016
We plan to both continue supporting the SoundTouch application and compatible products in the future, and delivering AirPlay 2 to current SoundTouch models sometime in 2019
Once we have more information, we will let the community know.
Joel - Community Support
The shame of it is that this completely dissuades me from buying more Bose products. The SoundTouch software is abysmal but at least if I had bought more SoundTouch speakers, they would have worked with the SoundTouch speakers I'd already invested in. I would have loved to augment my existing system with something like Home Speaker 500. Now the SoundTouch line seems on the way out, doesn't seem worth investing in further, and as an owner of existing SoundTouch speakers, buying the latest and greatest from Bose as of now really is no better than buying from another brand - incompatible either way. And the description of what music services are compatible with this new Home Speaker system sounds exactly like what SoundTouch is compatible with today - which really makes it sound like buying in to this new system will just be years and years of frustration with terrible software, new features and a new music services added at a snails pace, customer comments forwarded to the software development team in perpetuity never to be acted upon, and dealing with a company that is more interested in keeping secrets than keeping its customers happy.
I can't help but wonder too if this new system being incompatible with SoundTouch is due to some technical limitation / technical improvements that are simply not compatible, or just Bose trying to 'force' people to spend money refreshing their hardware.
I don't see that the development and introduction of new products has anything to do with the support of existing products. In most corporations, product development and product support are two different groups of people. One has nothing to do with the other.
My Bose Soundtouch 300 with subwoofer and rear surround speakers works perfectly with my LG 65OLED C7 and has since the day I bought it almost a year ago. I doubt that I would consider upgrading to the Bose 700 system, especially since it is not an ATMOS system. However, the fact that it is being introduced does not detract from my Bose 300 system except perhaps resale value.
People should stop expecting that the purchase of a sound system should somehow "future proof" them.
There are a lot of business experts here who seem to know better than Bose how Bose should run their business. If that's true, why are you hanging out on this forum instead of running a corporation somewhere? Just saying... As customers, all we really know is what we have and what we "think" we want as an individual. Bose seems to be doing a good job at figuring out what consumers, as a whole, want and coming up with a high quality product to meet that demand.
Well @Xyz987 since you asked, yes, I am a business expert, and I have helped build some great brands, and while I don't know the inner-workings of all of the Bose business units, I can confidently advise them on how to run their business. I can't speak for the others. But all of that said, many of us are puzzled and disappointed by this decision, and we are here - in the community - voicing our concern as appropriate. I am glad you are happy with your ST 300...as I mentioned before, I am happy that you are happy. That said, I also mentioned that you are in the minority, as is clear. So let us complain...it might just attract some attention at Bose, allowing us to save a product and company that many of us are passionate about.
Jul 24, 2018
jimgfitz, It is irrellevent - we buy these products to enjoy and as a Bose customer for over 15 years I am just sharing my opinion. It may not be one that everyone will agree on, but I think it's obvious to the vast majority of customers considering Bose as a multi-room system that seperating the two product lines is not exactly an ideal thing. Not all of Bose's customer's will be aware of the product differences or even want to take the time to compare. In all honesty I couldn't expect everyone within our family to be able to understand why the SoundTouch doesn't interoperate with Smart Home systems. I suspect many would expect Bose products to work together in the same way as other brands products in the multi-room space do. I am not saying I know business better than anyone else, but if you look at it this way - they have sidelined a very popular product in favour of a new app ecosystem and product-line, meanwhile customers on this forum are frustrated at the lack of certain music services and features (track scrubbing is one of them). I am willing to bet the new Bose Music app has track scrubbing. How does it make sense if a company expects you to buy a whole new product when they still have work to do on the previous product? I mean, I for one was surprised track scrubbing doesn't exist, it's such a fundamental feature of any music focused app. On the other hand, it prevents me from being a serial track skipper so maybe it's a good thing.
I would counter the argument that Bose are meeting customer needs, many of it's competitors are eating away market share. If you're a Android user and you've signed up for Google Play Music/YouTube Music - a service which Bose doesn''t currently support... as a customer which product would you pick if you were looking for a multi-room system? The one that supports the service you currently use, or the one that requires you ro jump ship to Spotify, say. The same is true if you've got Apple Music. Sure most people have Spotify, but Apple Music is strongly in second place.
I don't want to write this as if I am being horrible towards Bose. I think the SoundTouch line is absolutly a strong product, but it's upsetting to me that it could be so much more and a new non-compatible product line doesn't give me or anyone else 100% confidence that Bose will invest in SoundTouch going forward.
I hang around on the forum because I use the product and wanted to share my thoughts and for reference I am I business owner with over 30 years experience in business.