Why does Bose have 3 Apps for one functionality ?

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Why does Bose have 3 Apps for one functionality ?

I have Bose Soundlink speakers (Bose Revolve+ & Soundlink Micro) which are only supported by Bose Connect App, a Bose Lifestyle 650 and Soundbar 300 which are only supported by Soundtouch. I want to exchange my Soundbar 300 with the new 700 but this is not supported because the new Soundbar 700 only is supported by the "new" Bose Music App. What is the philosophy why I can't connect all the speaker via one App ? Why does the new Soundbar 700 not support Soundtouch ? Will all Bose Products move to Bose Music App or will my Bose Lifestyle 650 stay incompatible with "new" products ? Sonos only has one app and supports all speakers as needed/wanted.

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Re: Why does Bose have 3 Apps for one functionality ?

You got the reply from Bose already. There is no integration currently. If you want something now your best bet is to buy a used product in the meantime ...

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Re: Why does Bose have 3 Apps for one functionality ?

Hello @Brabep,

 

Thank you for your post and the understandable question.

 

We have chosen to develop several Bose apps because our product ranges are designed differently. With our portable loudspeakers and/or headphones, for example, the emphasis is on Bluetooth. With SoundTouch, multiroom is the focal point, while our newer Smart Home range emphasises the integration of voice assistants, currently Amazon Alexa and Google Assistant.

 

There are also the Bose Noise-masking Sleepbuds, for instance, which as a wellness product have taken on a direction of their own and, in this sense, also require a separate app.

 

For these reasons, it is easier for us - and for the customer - to use different apps. Otherwise, the programming and maintenance of the apps (for us) and the use of the app (for the customer) could prove complicated or difficult.

 

We hope this information helps! Let us know if you have any further questions.

 

Best regards

Ben - Community Support

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Re: Why does Bose have 3 Apps for one functionality ?

Strange explanation...just because it's easier to develop for Bose the customers should suffer.It would make sense to repeat the Soundtouch sound on a Bose Revolve speaker or integrate into a Bose Soundbar 700 which is located in another room. Why can a Soundbar 700 not participate in a Multiroom solution (especially because you removed the Multiroom Soundbarr 300 from Marketing). It definitely is not easier for users/customers to chose the right App and have 3 individual networks at home.

Animated Arbiter

Re: Why does Bose have 3 Apps for one functionality ?

Allow me to commment on the reply from bose above which doesn't make much sense.

 

1. From a customer perspective it doesn't make sense to have 3 APPs which do the same thing

2. From a customer perspective it doesn't make sense to not have integration between products

2. From Bose perpective (I work in IT), it doesn't make sense to maintain 3 apps for 3 different products, and duplicate/rewrite the functionality in each of them. This is a waste of development resources, and you waste 3x the resources to do the same thing for maintenance as well... we are still waiting for features in the Bose Music APP which were already available in the soundtouch APP.

3. From Bose prespective it doesn't make sense to keep maintaining these 3 APPs, and if the answer above is really what the Bose strategy is, it is very worrying.

 

It is understandable that APPs evolve, and in some cases you want to rewrite some software from scratch for the better. Bose should develop a long term platform where it can integrate all its products.

Older products should be integrated in the new app, and all products should be seemlessly integrated for the customer.

Bose could then focus its development investement on enhancing a platform to have a better long term integration of its product, and stop rewriting the same thing over and over.

 

From an IT perspecive it doesn't make sense.

From a product perspective it doesn't make sense,

and finally from a Customer perspective it doesn't make sense.

 

Looking forward to an answer, and hopefully a clarification on the long term strategy of Bose.

If Bose wants to keep customers, the answer above hopfully doesn't reflect the direction Bose will take moving forward.

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Re: Why does Bose have 3 Apps for one functionality ?

I find questions like this really weird.

For years people have criticised Apple for having a bloated iTunes program because it tries to do everything all in one place. Bose as far as I can tell decided in the past that this was not a good idea and to make a specialised app that has one task. It helps ensure that you do not make the app buggy. Heck look at how many apps Sony, Panasonic, Denon, & even Onkyo have, and that was only a few names that popped into my head.

Now it looks like Bose has heard people complaining about this and decided to answer their complaints. From what I can tell they are moving all future products to the Bose Music App (Home Speakers & the Noise Cancelling 700's use it)... Now watch as people online get annoyed at Bose for creating a "Bloated App" and criticise them for not making separate apps as bringing them all in one place only makes it buggier.

 

As far as I can tell, on the internet there is only a lose lose option for companies 🤷‍♂️

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Re: Why does Bose have 3 Apps for one functionality ?

My only comment is Bose has a very weak software team, which the head of strategy should be replaced. 

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Re: Why does Bose have 3 Apps for one functionality ?


@bp.sg wrote:

My only comment is Bose has a very weak software team, which the head of strategy should be replaced. 



I do not think you can honestly believe would be answered by admins on this forum. But I would like to point out that having separate apps might actually be a better thing for stability. Typically combining apps with very different features can create many bugs.

One can only hope with the Music App now being an all in one app, that will not happen here 🤷‍♂️

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Re: Why does Bose have 3 Apps for one functionality ?


@NeonsNight wrote:

@bp.sg wrote:

My only comment is Bose has a very weak software team, which the head of strategy should be replaced. 



I do not think you can honestly believe would be answered by admins on this forum. But I would like to point out that having separate apps might actually be a better thing for stability. Typically combining apps with very different features can create many bugs.

One can only hope with the Music App now being an all in one app, that will not happen here 🤷‍♂️


 

I think you are missing the point. 

1. More features doesn’t mean less stability when you know how to develop software ... 

2. How is the feature different between a Soundtouch old gen and the new speakers ? You need Bluetooth, you need music streaming etc... the only different thing is they added Alexa support (which is full of bugs btw). Take the example of Bose soundbar 300 vs 700. It virtually the same thing . Same hardware ... yet controlled by two different apps and they are basically rewriting all the Soundtouch App again which means you have less features in the new App compared to the old product. It simply doesn’t make sense regardless of what angle you consider.

A new product should do better than the old one. Here it does less and you have to pray the will catch up one day with the features of the old app.

Animated Arbiter

Re: Why does Bose have 3 Apps for one functionality ?


@bp.sg wrote:

My only comment is Bose has a very weak software team, which the head of strategy should be replaced. 



Agreed.
Animated Arbiter

Re: Why does Bose have 3 Apps for one functionality ?


@NeonsNight wrote:

@bp.sg wrote:

My only comment is Bose has a very weak software team, which the head of strategy should be replaced. 



I do not think you can honestly believe would be answered by admins on this forum. But I would like to point out that having separate apps might actually be a better thing for stability. Typically combining apps with very different features can create many bugs.

One can only hope with the Music App now being an all in one app, that will not happen here 🤷‍♂️


 

Also regarding the stability , do you really think you gained anything in stability with the soundbar 700 ? There has been repeated bugs / and issues some still not resolved since the release of the soundbar almost one year ago...